The briefing was about making a change in one of the adidas key cities. Therefore I created the adidas #play campaign.

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#play: Encouraging social inclusion through sport practice.

The youth from Paris and especially from the suburbs, gets the chance to participate in free sport games and trainings on multi-functional sport fields. Participating is completely free and meant for all the youth between 17 and 25 years old living in Paris. In this way the youth from the suburbs can integrate more easily into society. Through the #play app, the youth from Paris can indicate which of the offered sports they want to practice, next they will throw themselves in a team and in this way mixed teams will be formed. 

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