This campaign is aimed at bringing down the number of people between 15 and 34 years old who are using synthetic drugs without testing it first. According to multiple reports, youth from the Netherlands appears to use the largest amount of synthetic drugs in Europe. This of course brings a lot of damage and risks with it. Therefore, it is necessary that these people are more aware of the risks related to the use of synthetic drugs. Because you never know what's in there. Risks among too high amounts of pure drugs and other poisoning substances, can be taken away.
These posters will trigger the target audience to go to the link on the downside of the posters: www.drugs-test.nl. On this page, they will be shown the main video of the campaign, since this medium is more attractive and interesting for people around this age. Furthermore, they can find all sorts of information about drugs in general, drugs tests and deliver and test locations on this page.
